🧟 Logo Go Gaga.
We love the word Hackquire™ and its etymology—the name rocks. The name is solid, so we need a logo that lives up to it. We don’t want a logo that overcomplicates things, nor one that oversimplifies. Our method is to look for something subtle, memorable across different applications. Here are the notes for the Hackquire™ blog.
Below is a quick index of this blog notes post.
The opportunity.
The solution.
The impact.
1/3. The Opportunity:
The opportunity is to build a logo that works for our non-fiction book. It should resonate with you, us, and everyone involved. The power of the word "Hackquire™" is truly inspiring—we adore it! Logos are part of our lives; if we encounter around 2,000 to 20,000 logos a day (WFT!), what makes the one for our book memorable?
2/3. The Solution:
Our solution was inspired by our network—our outside-the-🤮 thinkers, creators, and the Hackquire™ community of followers. It’s important to note that we’re not fans of the term "followers," as it doesn’t capture your tone. But that’s a topic for another blog post.
3/3. The Impact:
Research has shown us that we have a sweet foundation with the word 'Hackquire.' It’s a mix of angular and rounded letters. We can add fancy animations and motion graphics, but at the end of the day, what matters is that everyone understands it—the vibe it conveys—and that the logo reflects our shared vision.
7 Logo Insights:
Colour impact.
Consistency matters.
First impressions count.
Logo shape significance.
Purchase decisions.
Recognition speed.
You.
1. Colour impact.
Colour pops, right? We think so too. The creators' vibes flow through the monochrome site style, with hints of colour peeking through. The monochrome’s easy on the eyes—everyone can vibe with it. Here’s what some of Adobe’s research says about the percentage of the top 100 brands that use certain colours in their logos:
- Black: 28%
- Blue: 33%
- Red: 29%
- Yellow: 13%
2. Consistency matters.
Brands that keep their logos consistent across all platforms can boost revenue by 23%. Consistency builds trust, plain and simple. But "brands"? Sounds a bit distant, the tone? Point is: staying consistent works. It doesn’t mean no creativity, just not going off the rails, maybe just a little. Also, what builds trust is not being a total **** to people.
3. First impressions count.
Research says 94% of first impressions are design-based. So, a logo? It’s key. We found this funny—our book’s not just about the first impression, but also the last. Great New Year’s Eve, too bad the fireworks didn’t go off. That said, there are some wild innovations in fireworks for those who aren’t too triggered by them. We get it.
4. Logo shape significance.
Circular logos? Think community. Angular? That’s reliability. Our logo? The circles rep the unity we’ve got with you, and the angles? They show we're solid. Some of it’s planned, some of it’s just because we love how it looks—and our friends and families do too. That “rep the unity we’ve got with you” sounds like BS, but we mean it.
5. Purchase decisions.
A whopping 75% of us make buying decisions based on logos and packaging. Not our favourite stat—considering how much bad packaging ends up in oceans and landfills. Maybe it’s time to rethink that. That’s why we aim for the book and merch to be multipurpose, robust, and very, very recyclable. Check our FAQs and WAQs for more on that.
6. Recognition speed.
Logos can be recognized in just 13 milliseconds. Wild, right? But it’s not just about logos—this idea goes for everything: our merch, the book, even the fork you grab from the kitchen drawer. Sure, a tasty taco or pizza may not need a fork, but maybe when you pirate-grab something slippery from someone else's plate, it helps.
7. You.
Forget all the stats. Waffle, waffle, waffle, but it’s all about you. We mean that—it’s always been about you. This book? It’s to help you. Part of our vision is to democratize work wisdom. So, whether you love or hate the final logo (the current one's just a placeholder), tell us—we’re all ears. Below are visual ideas of the research we did.
Extra:
101. Logo font ideas?
Papyrus! Yeah, if you don’t know that slightly pretentious reference, take a look at the two videos from SNL as a fun example of the process we've been going through when deciding on the fonts to use for Hackquire™. So, from this, we will share examples of the 'Hackquire™' name in various famous movie, cereal, and TV fonts.
102. More font examples.
We've taken the extra step to create a collection of visuals for you to see, showcasing various font ideas for the book's logo, considerations for creating our own fonts, and just some visuals for you to check out while you're on a 'bathroom break.' Below, we have:
Movie poster fonts.
YouTube fonts.
1. Movie poster fonts.
We made these using a tool from Adobe. The movies aren't real yet, but it's quite entertaining to see the word 'Hackquire' in these contexts and imagine the types of movies they could be. Seeing 'Hackquire' in this way helps us understand the vibe the word gives off, while also imagining how it would look on a cinema or Netflix thumbnail.
YouTube fonts.
These are the ones you often see in YouTube videos, especially in YouTube Shorts, right before someone says 'Like and Subscribe.' You see them added as subtitles or captions for the thumbnail or in the video when the YouTuber says (again) 'Like and subscribe,' and then the video ends, and they say it (again, again), 'Like and subscribe.'
