Hackquire™ Genesis.

The Hackquire™ book’s name was born in an airport. Years ago, the creators found themselves there after a work project that included photoshoots, business meetings, and university exchanges. During their night at the airport—between sleeping, reading, and eating—they debated a name that captured acquiring knowledge through clever, subtle methods. Observing how people maximize work using ethical gray areas, they noticed a pattern. They all wrote “hack” on an Up-n-Atom Burger wrapper. Then, the creators blurted out, “Hackquire! Hahaha, no way!” Just then, a Kärcher BR 700 Scrubber Dryer beeped past. And the name was set—clean, sharp, and fitting: H.A.C.K.Q.U.I.R.E. Do you like airport cleaning machines? Drop us a note.